It is data and analytics-driven, personalized rather than generic, provided via social media marketing and broadcast media, interactive and "always on" rather than static and infrequent, and iterative rather than pushed out as a single campaign. Digital marketing strategies, however, differ from more conventional marketing strategies from the past. Customer conversion rates have also increased noticeably, with social and digital video channels generating the strongest returns on investment.ĭigital marketing is becoming more crucial than ever due to this shift in the marketing trends. Nowadays, consumers invest more time and money in owned media platforms, including websites, mobile applications, and channels for products, services or customer support. As per the research, Companies diversify spending between owned and paid media as per the recent marketing trends.
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